After having included social and environmental standards within their company, Puma has taken the next step in announcing a packaging system that is respectful of the environment and sustainable distribution to be put in place by the year 2011.  Helped by the famous industrial designer Yves Béhar, the brand has even helped define the new norms within the sportswear industry.

The objective of this new initiative is twofold: the reduction of CO2 waste and emissions that are usually generated by the manufacturing and utilisation of shoe boxes and plastic bags, and also to diminish by 25% the volume of wastes and energy and water consummation within their company. Thus, Puma hopes to save more than 190 tons of plastic and 290 tons of paper per year. 

" The Puma initiative is to attack one of largest problems in the industry with regards to eco-friendly distribution and sustainable development", says Yves Béhar. "By modifying the entire packaging and distribution process, we hope that our new design solution will encourage other companies in our sector to follow our example". 

To reduce their ecological impact, Puma has committed to reducing wastes, CO2 emissions and water/energy consummation in their offices, stores, and warehouses, as well as their factories and suppliers by 25% by the year 2015. The brand proudly displays their desire to reduce paper use by their employees, both direct and indirect, by 75% and to compensate for the remaining percentage by replanting trees and finding more efficient and eco-friendly transportation solutions. 

Even more, Puma has announced that by 2015, at least 50% of their international collections will be manufactured from sustainable materials such as organic cotton and recycled polyester, or issued from fair trade suppliers, in compliance with a process completely in agreement with the norms of sustainable development.

All information on the Puma project on vision.puma.com | Credits Photo : PUMA