Dr.Martens Celebrates 50 years!
By Lily on Tuesday, April 6 2010, 20:00 - Brand News - Permalink
For the past 40 years, Dr.Martens has called upon numerous names in fashion such as Jean-Paul Gaultier to customise their emblematic model (the 1460), this year Dr Martens has chosen to celebrate their 50 year anniversary with ten artists from the international rock scene who have been called upon to feature the shoe in a music clip. Noisettes, The Duke Spirit, DaM FunK… so many modern groups that have been chosen to represent the rebellious and authentic spirit of the brand. a
No need to say that since their development for orthopaedic purposes, the Doc has come a long way! While their first fans in the 1960s were the working class, the punk scene was quick to take them and make them the emblem of a non-conformist and rebellious generation. In the '70s and '80s, groups like The Who, The Clash, and The Cure brought them to a wider fan base.
In the 1990s, they became iconic among rebellious celebrities like Johnny Depp, Lenny Kravitz, and Gwen Stefani, and in 2009 the Doc made a real comeback, this time in the haute-couture world of fashion. Fashionable celebrities and famous models wear them for every occasion! Among them Agyness Deyn, Lindsay Lohan and Pixie Geldof dress them up and down with different designers, propelling them into the category of must have fashion!
