For the ten year anniversary of their women's collection and for the first time since their creation in 1987, IKKS has associated their image with two muses chosen for their discretion, their charm, and their spontaneity: Virgenie Ledoyen and Vincent Perez. For the occasion, the two actors were photographed in natural light by Nathaniel Goldberg, fashion photographer and portrait artist working between Paris and New York.

The campaign consists of a series of images combining American scenery and phone booth photos while highlighting the  two key pieces of their spring/summer collection: the trench coat and the military shirt.

Authentic and illustrating natural beauty, Virginie Ledoyen represents the modern woman, at once elegant and relaxed, modern and trendy. The trench without sleeves is worn open and lightly creased to underline its spontaneous charm: the shirt is authentic and fitted to show its casual, chic style.

Vincent Perez has been chosen for his sexy and charming "bad boy" style that inspires both sympathy and fascination. The trench is worn short and relaxed, underlining its casual nature with style: the shirt is on the frontier of chic and urban for a style that is subtly nonchalant.

The result is fresh, timeless, and proudly represents the fundamental values of IKKS: style, natural looks, and daily comfort. 

For more information on the campaign and the making, please go to IKKS.com // Photo credits : Press Trench for IKKS.com